The Finnish rapper Atte Toikka rose to prominence through a meme-based culture
group on social media created by a number of friends with similar interests in
rap and hip-hop. In his late teen years he had grown up in the Malminkarto
district of Helsinki and had been an active member of two notable rap
collectives, namely Musta-Lista and Laulavat Kulkurit. As the various members'
popularity began to grow through social media Toikka capitalised on the growing
interest in his work by appearing at various gigs and festivals throughout
Finland.
As inspiration for his material Toi...